Friday, July 1, 2011

13th Entry - RH Bill (yes again... and again... and again)

RH Bill to the business

I overheard that condoms for mass people, TRUST is still weighing if they will be PRO or ANTI RH bill. If you will have a quick look, "WTH they should support that! They are the one selling condoms!"

But what will happen if the RH bill was approved by the government? The condoms will be subsidized by the government it means that you can get free condoms when you go to the health centers near you. So you wont need to buy Trust condoms anymore (because its the cheapest of its kind). Trust should join the awesooooome (sarcasm) bidding process of our government and hope to win so they will earn if not, too bad for the business. The other condom brands will benefit from the RH bill if it will be approved but to the front runners in terms of market share Trust Quality Condoms, it might be a drastic decrease on the sales.

that's why they are kinda not so PRO RH on that matter. I wont ask whatever your stand is, I respect that. This entry is just the business aspect of the much heated arguement in our country as of today.


Speaking of Trust Quality Condoms, see video of the Bunong Braso Challenge that going around nationwide. Very cool event! haha You can see here the Valenzuela City Champion Rambo. What Trust Quality condoms did was not to push the product aggresively, but rather create a experience that they can associate the brand. Like this sporting event.

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