Wednesday, June 29, 2011
12th Entry - International Recognition on our Billboard (Coke)
No! not that one above! in Makati! it was internationally recognized by websites for promoting coke in most environmentally possible way. Cheers to that! Nice one Pilipinas! The advertising have again raised it bar! Can we still call the billboards, 'PRINT ADS' or 'PLANT ADS' they deserve a slow clap for this one.
"Most billboards are eye-sores, but Coca-Cola and the World Wildlife Fund for Nature (the local name for the WWF) in the Philippines, came up with one that would make Mother Earth smile. The sixty-by-sixty foot billboard in Makati is made out primarily out of plants. 3,600 Fukien tea plants potted in old Coca-Cola bottles, to be exact. They can absorb as much as 46,800 pounds of carbon dioxide over the course of a year. The rest of the materials are made out of recycled materials too."
too bad that only few may recognize the true composition of this billboard. the one who thought of this ad deserves a standing ovation in my eyes. completely unique and significant to both parties involved. awareness people!