Saturday, July 9, 2011

16th Entry - Philippine BOLDcanoes (usapang feirbs and Billboards)

Yes girls, I know you gals are on the same sentiment that now you can only see them on that looks in your dreams. Not on the Rugby field, coz they will have their uniforms on. Or would you wish that they have uniforms designed like this?

It really disheartened me if there is an advertisement being banned or stopped (uhm hi Mcdo!) just because it went really 'out-of-the-box'. Who set the 'Box' by the way? (hey if you have been to my seminar, I talk about this). The reason it was stopped is that it is too 'revealing', and how can you say that it is too revealing?

We have seen half-naked women on that same billboard why it was never stopped? I didnt say that it should be stopped. (for crying out loud, dont put down angelicopter's billboard)

But dude seriously, is there anyway you can advertise a brief or an underwear!? They would say that, the child might see it, why?! do those kids dont wear colorful underwears?! The more we restrain these ideas, the more the kiddos will ask, 'why is it wrong to put billboards like that'. Which leads to more question, and more questions. Than having them look at that innocently and say 'oh, thats the bench underwear advertisement'. end of conversation.

Saturday, July 2, 2011

15th Entry - Tashtalk recognize Azkals

Two advertisements. Two agency. Exact Opposite advertisements?
for the Cortal Sqr and Silver Swan.

Digital vs Traditional
Pun vs Straight to the point
Humour vs Serious
Phil Younghusband vs Neil Etheridge

its hard to weigh the which is better. two different approach, two different brand.

One Endorser = AZKALS

I am really amazed the way they use the Azkals for the advertisements.

contributor insight:
(the other tall-dark and happy dude says) as expected, it was also inevitable. the rise of Soccer or mainly Azkals' popularity has erased the significance of Philippine basketball for the local media. First as news headliners, now as advertisements. surely advertisers will benefit more from the immense popularity of Azkals. whether it be serious, humorous or even sexy (not sure if there's one already) ad campaign, it will surely click to the masses. Especially if somehow they managed to arrange an ad including phil and angel together.. haha

update: there is already a advertisment from century featuring Angel and Phil! 

Friday, July 1, 2011

14th Entry - Pepsi Pinas

Have you seen the Pepsi Pinas TV Commercial (TVC)? Yes! Its a new commercial, you are not back in the 80's wherein you can see these epic scenes in the Action Movies!
-Goitee-d Villain
-Unlimited Ammo
-Denim Jacket and Pants
-Police arriving late queing the end of the movie

Don't you miss those stuff!?

okay! my Favorite Cola is back! and it is different color! Blue!

Yeahh.. Pepsi Blue is back, my favorite cola before. Why did they made it limited edition before? that, I dont know.

This time it was named as Pepsi Pinas, you can see that even the packaging has nationalistic designs (wherein Pepsi is known for innovating their packages and labels ever since), this time it has Sorbetero, Kalesa, etc.

I am proud and happy with what Pepsi did. But question arises, is it only in the Philippines? or they have Pepsi India, Pepsi Lankan, Pepsi HK?! all pepsi blue different country. for real, I will be disheartened with that.

If you havent seen the Pepsi Pinas Ad, check the video below.

13th Entry - RH Bill (yes again... and again... and again)

RH Bill to the business

I overheard that condoms for mass people, TRUST is still weighing if they will be PRO or ANTI RH bill. If you will have a quick look, "WTH they should support that! They are the one selling condoms!"

But what will happen if the RH bill was approved by the government? The condoms will be subsidized by the government it means that you can get free condoms when you go to the health centers near you. So you wont need to buy Trust condoms anymore (because its the cheapest of its kind). Trust should join the awesooooome (sarcasm) bidding process of our government and hope to win so they will earn if not, too bad for the business. The other condom brands will benefit from the RH bill if it will be approved but to the front runners in terms of market share Trust Quality Condoms, it might be a drastic decrease on the sales.

that's why they are kinda not so PRO RH on that matter. I wont ask whatever your stand is, I respect that. This entry is just the business aspect of the much heated arguement in our country as of today.


Speaking of Trust Quality Condoms, see video of the Bunong Braso Challenge that going around nationwide. Very cool event! haha You can see here the Valenzuela City Champion Rambo. What Trust Quality condoms did was not to push the product aggresively, but rather create a experience that they can associate the brand. Like this sporting event.