Two advertisements. Two agency. Exact Opposite advertisements?
for the Cortal Sqr and Silver Swan.
Digital vs Traditional
Pun vs Straight to the point
Humour vs Serious
Phil Younghusband vs Neil Etheridge
its hard to weigh the which is better. two different approach, two different brand.
One Endorser = AZKALS
I am really amazed the way they use the Azkals for the advertisements.
(the other tall-dark and happy dude says) as expected, it was also inevitable. the rise of Soccer or mainly Azkals' popularity has erased the significance of Philippine basketball for the local media. First as news headliners, now as advertisements. surely advertisers will benefit more from the immense popularity of Azkals. whether it be serious, humorous or even sexy (not sure if there's one already) ad campaign, it will surely click to the masses. Especially if somehow they managed to arrange an ad including phil and angel together.. haha
update: there is already a advertisment from century featuring Angel and Phil!