Monday, March 14, 2011
5th Entry - Brand of the Week: COKE
What's your favorite coke TV commercial?
The "ito ang beat sabay sabay' and nikki gil's walking coke jingle, I forgot the exact lyrics of the song but back then it was really popular. It was a phenomenon probably it was catchy and those were well composed and conceptualized ads plus actresses thre became popular. All people memorized every line and copied the moves. Great ads and well positioned as what coke usually wants their product to be known for.
What a coincidence, we just cemented our partnership with coke. haha the christmas andsummer (w/ Bench Shirts stand out). The shirts a pretty good reminder.
As for me, the thing that gave a wow reaction was the 'Lilipad na ako TV ad of Coke. I mean musical scores 10, visual effects 10, message 10, and punchline 10... as in wow... thats makes the brrr ad of coke (thats still airing) is not so cool anymore. Ito ang beat is really an epic one... there's no youtube back then so you have to wait for the advertisement to be aired again to practice it. But I am still a pepsi fan. sorry :)
**the reason i chose coke as the brand of the week its because they gave away free coke zero at LRT2 station earlier today.. (with May 2011 expiration date, yea i checked it) haha thanks coke!