the facebook fanpage of Real Leaf Green tea even call it "The Dream Team"
my first impresion when I saw the ad at Edsa? "Wow! Budget!?" I can hear the 'chaching' sound all over the place.. as in there is big WTF expression on my face as our MRT glides at Guadalupe... yea it is the big four...Kapuso and Kapamilya... any brands in the philly would dig a treasure chest to just pay at least one of them.. but hey, look what coca cola did. BAM! big four. Before the release of the TV ad, there was the KC-Piolo sensation that they are together already.. But before the press-release, the billboard was in edsa already... hmmm... is it just part of the overall plot? so they can have a 'real' sweethearts for their 'real leaf'... hmmm.. i was just thinking.
"No doubt this campaign will increase their share in the market but there are few things that I need to throw regarding this campaign. First, sustainability, for me endorsements are safe when the celebrities are good. The risk is that these endorsements rely on the couples personal relationships so, what if they broke up? bad publicity? bad product identity for Real Leaf? Second, the cost of this endorsement, obviously this will generate better offtake for Real Leaf but is it enough to cover all? And lastly, what will be they competitors' move? will others do the same?"