17th Entry - Sports and Blah-Blahs (Azkals and Dragon Boat)

Most likely you have seen this post from your facebook friends.

I will try to explain 'WHY'... and i will entitle this one, The Marketability of Azkals and Philippine Dragon Boat Team.

Lemme start with this statement, Filipino's just don't know how to support... Pull down maybe they do.

so where's the love y'all?!

I really hate this facebook status repost. yea HATE! it doesn't help at all. It was just another BASH to another something good and maybe didn't live up to our expectations but they did they're best. I would understand if somebody put it as status updates then 100++ people likes it. but to repost again. Seriously, who are you talking to?

Corporate brands who didn't sponsor the dragonboat team? or get them as endorsers?

TV Networks, for not covering the event?

Hey! they have Cobra to thank for! What else are you crying for? They don't have billboard? Yes they have! again with Cobra... But seriously what do you want to see on the billboard? You want a Dragonboat paddler endorsing something? do you know anyone from them? Well Phil Younghusband is worthy to have endorsements.

He got the looks.

He was infamous because of Azkals

He is making his name through his own actions, best example is Angel Locsin.

Some marketing brands are trying to pattern it from other countries, wherein Football players are being treated as Football Gods. If we have Manny Pacquiao, Argentina got Lionel Messi (Referring to being a sports gods). If we have Phil Younghusband, Portugal got Christiano Ronaldo (Referring to looks).

It is the complete package of Phil Younghusband that is selling. Not just a one of those.

Lemme point out other stuffs they have that Dragon Boat team doesn't have.

They have a manager - Dan Palami. He is no ordinary guy who just manage the money of the Azkals. He brought in Fil-Foreign players, lotsa people are have problem with these people who are part Filipinos! Lot's of bloggers and journalist already posted about these. Their Filipina Mom or Filipino Dad is working abroad. Will that makes them a less Filipino?

Another thing, they have their own PR people. Who release stuffs and pictures to make people talk about them. But most of the time they are the one who write stories or post-game reviews. Especially if it wasn't television.

Sport following. There are lots of football fans all over the world that filipino football fans was just a spill-over of what really happening around the world. Mostly blogs about it or they usually in the pub or bar in makati talking about football stuffs even if the Azkals are not playing. That means there are fan base. That Dragonboat doesn't have.

Personal Stand. For me, Dragonboat is boring. How will enjoy a sport that is like a parlor game relay. Yes, I support them. They are a Philippine team. But personally don't like it(yet?). I don't like rugby either. They (Phil Volcanoes) have billboards too. They are good looking too.

 I am sports fan, but there are sports that bore me too. Boxing is boring to me too but I am Manny Pacquiao fan. These explain where I am coming from.

Last note, let's enjoy the sports, stop comparing and don't pull other sports down.

16th Entry - Philippine BOLDcanoes (usapang feirbs and Billboards)

Yes girls, I know you gals are on the same sentiment that now you can only see them on that looks in your dreams. Not on the Rugby field, coz they will have their uniforms on. Or would you wish that they have uniforms designed like this?

It really disheartened me if there is an advertisement being banned or stopped (uhm hi Mcdo!) just because it went really 'out-of-the-box'. Who set the 'Box' by the way? (hey if you have been to my seminar, I talk about this). The reason it was stopped is that it is too 'revealing', and how can you say that it is too revealing?

We have seen half-naked women on that same billboard why it was never stopped? I didnt say that it should be stopped. (for crying out loud, dont put down angelicopter's billboard)

But dude seriously, is there anyway you can advertise a brief or an underwear!? They would say that, the child might see it, why?! do those kids dont wear colorful underwears?! The more we restrain these ideas, the more the kiddos will ask, 'why is it wrong to put billboards like that'. Which leads to more question, and more questions. Than having them look at that innocently and say 'oh, thats the bench underwear advertisement'. end of conversation.

15th Entry - Tashtalk recognize Azkals

Two advertisements. Two agency. Exact Opposite advertisements?
for the Cortal Sqr and Silver Swan.


Digital vs Traditional
Pun vs Straight to the point
Humour vs Serious
Phil Younghusband vs Neil Etheridge

its hard to weigh the which is better. two different approach, two different brand.

One Endorser = AZKALS

I am really amazed the way they use the Azkals for the advertisements.

contributor insight:
(the other tall-dark and happy dude says) as expected, it was also inevitable. the rise of Soccer or mainly Azkals' popularity has erased the significance of Philippine basketball for the local media. First as news headliners, now as advertisements. surely advertisers will benefit more from the immense popularity of Azkals. whether it be serious, humorous or even sexy (not sure if there's one already) ad campaign, it will surely click to the masses. Especially if somehow they managed to arrange an ad including phil and angel together.. haha


update: there is already a advertisment from century featuring Angel and Phil!