9th Entry - Aerobics in Mall Activity Center

I had a quick survey over facebook with 10 of my online friends 8 of out 10 said that Aerobics are boring.


at first, I really thought that Aerobics is such a boring thing. Where retired senior citizens join to spend their time and be 'healthy'. Especially when I see them on the park doing the aerobics I was like, "uhhhh ang cute ni lolo".

Until last week I felt the earthquake like floor pounding beat in SM North Edsa, there was the Waterplus Aerobics Challenge Happening at the 3rd floor activity area of the Main Bldg.  When people checked it out, there is Aerobics Marathon Happening in the open space, just like the Flash Mob of other brands in MOA. *wink* *wink* This is one is not scripted, the participants are not paid, not professional dancers, but just a passionate aerobics fans. Aerobics Marathon is 2-hours long aerobics with 1 waterbreak.

What really surprise me is the demographics of the participants, they are from all of the ages. As in from early 20s to late 60s. I was there watching them when I realize, damn! it aint boring its fun! I am no dancer but hey this really coooooool :) I can see that the younger group were really dancers who looove what they are doing.


I will post the video soon.!

and by the way, I can think of any way to give away the waterplus gift packs. So just follow and tweet me "I want that waterplus giftpacks"

I am giving away 3.

So no raffle, just first 3 will get the gift packs. For those who are from other place of the country, I will have it delivered to you. :)

www.twitter.com/peacetasho

have great week ahead! :)

8th Entry - RC Cola

RC Cola - Marketing Budget wattup part 2!!

First Time RC cola got my attention because of the KimBum and Maja Salvador billboard. It is expensive tandem and they are creative enough to come up with that. but tandem like that should be in the tube! they should have push it further to TV!

but earlier today I saw the move, no more Kimbum and Maja. but it is in TV already! 1-minute ad with Kamikazee as endorser...

but man! this is a big marketing budget move.

Endorser+1-minute ad+primetime =bam!

Good job RC! :)

I like the message they are potraying, "ang tamis ng unang tikim"

colas are all same high sugar beverages but their taste are different from each other (I lovooove Pepsi sooo much)

last say, GOOD JOB RC COLA!

7th Entry - Brand of the Week MCDO

BRAND OF THE WEEK: MCDO

Is there any other contender after the "Ayoko mag Girlfriend" commercial?!

ok! this should be here earlier, not until it flooded my facebook with links, status updates. This TVC not just storm the social networking sites, it also flooded the whole cyberworld. Yea it is simple. Pretty much like John Lloyd's One More Chance (that I was never been a fan of) 

Well its a brand of the week, so I have to nominate my fave mcdo commercial and its not this. Its the huling el bimbo thing, the one that has BAM! effect. Ouch! or watever emotional thingy you have. 

But advertising wise, I think the ayoko ko mag girlfriend commercial is really easy to adapt and can be used by girls and boys a like to make palibre or make libre to the one they like.

for example a status update of my friend:

let's go technical then,

Everyone can relate to the TVC

1. Everyone had puppy love (doesn't matter if it materialize or not)

2. Boys/guys/men have the same sentiment (that there are demanding GF)

3. Girls/gals/ladies is represented by the girl saying that they just find joy in the simple things

selling point: Even kids like them can afford to buy fries (or other P25 meals).

Kick/Humour: holding hands part / girl is taller than the boy /puppy loove <3

Pessismist view (where filipinos are known for, where 'contra' is part of everything): parents (or other concerned groups) would argue with kids getting exposed to puppy love. (remember when our parents would always tell us, wag mo muna mag boypren or gelpren coz it will be bad for our studies.) yea ryt...

6th Entry: *poof* and it became Koko Krunch

saw a tweet of my friend and *poof* came in the idea....

(There's a chocolate factory that exploded in Japan. Don't go out you might turn into a Koko Krunch)

How they really make the KoKo Krunch?


Yea what if any of the koko krunch TVCs are true?! Do you think kids appreciate the fact that what they are eating if from the wheatfield somewhere in greece and made of meteorites?!

to you, What's make koko krunch chocolatey?

A chocolate meteorite? A castle full of chocolate that was released by the good guys?

Win GCs by participating: What's ur fave Brand Tagline and why?

..to show my gratitude for my readers of my blogs. I will be giving away free GCs on the most interesting comment.

up for grabs are the following:
Ti-Amo GCs
Sodexho (SM) GCs
*removed the sbux GCs it will be alloted for future promos.


so what's your favorite tagline?

one of my fave, Seiko Wallet - ang wallet na maswerte! (coz its trully nonsense) haha

comment then leave your name or your twitter account so I can message you if you win. :)

5th Entry - Brand of the Week: COKE

What's your favorite coke TV commercial?

The "ito ang beat sabay sabay' and nikki gil's walking coke jingle, I forgot the exact lyrics of the song but back then it was really popular. It was a phenomenon probably it was catchy and those were well composed and conceptualized ads plus actresses thre became popular. All people memorized every line and copied the moves. Great ads and well positioned as what coke usually wants their product to be known for.

What a coincidence, we just cemented our partnership with coke. haha the christmas andsummer (w/ Bench Shirts stand out). The shirts a pretty good reminder.

As for me, the thing that gave a wow reaction was the 'Lilipad na ako TV ad of Coke. I mean musical scores 10, visual effects 10, message 10, and punchline 10... as in wow... thats makes the brrr ad of coke (thats still airing) is not so cool anymore. Ito ang beat is really an epic one... there's no youtube back then so you have to wait for the advertisement to be aired again to practice it. But I am still a pepsi fan. sorry :)


**the reason i chose coke as the brand of the week its because they gave away free coke zero at LRT2 station earlier today.. (with May 2011 expiration date, yea i checked it) haha thanks coke!

4th Entry: Feminine Wash

While thinking of a great topic to talk about to end this weekend, I saw the tweet of Samhir Gogna aka SAM YG of Boys Night Out.

I haven't seen the TV ads yet  but yeah, isn't it too graphic to use that word? Personally, I don't care. I am not affected at all, but as a concerned citizen is the mass market ready for this? and then he tweeted a suggestion for the advertisers!

have a great week ahead! :)

so the ad should look like this?

comments from the contributors:

Bold statement coming from lactacyd. I think it's about time that some brands start being direct to the point as well. As long as it's GUIDED. Using tagalog translations may be too much for it may have a greater chance of having indecent interpretations. The way the message is relayed may be the key. Whatever word is used, as long as the concept or the manner it is communicated is explicit, it will still be interpreted as lewd. Personally it's ok, but I think the general public will not agree with me.